Graystorm — Engineering, Amplified

Built on decades of hands-on engineering —
now amplified by AI.

Custom infrastructure, applications, platforms, and high-end digital experiences for organizations operating at scale.

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Who We Are

A new kind of firm for a new era of engineering.

Graystorm was founded by Justin Basch and Kevin Resendes — two builders with a combined 30+ years in web development, infrastructure engineering, and digital strategy. The observation was simple: the best engineering has always been about judgment — knowing what to build, how to build it right, and when to push boundaries.

Together, Justin and Kevin also run Basch Solutions (since 2008) and EndLayer (since 2010) — a full-service digital agency and an infrastructure engineering firm, respectively. Graystorm is where that combined experience meets AI-driven capabilities, delivering solutions that would have required teams three times their size not long ago.

Think of us as the modern replacement for the bloated agency — no layers of overhead, no army of bodies. Just 30+ years of real-world agency experience, armed with serious tools, delivering at a level that used to require a team ten times our size.

Work With Us

What We Deliver

Custom Infrastructure

Cloud architecture, server engineering, and production-grade systems for organizations where downtime isn't an option. We design it, build it, and make sure it stays up.

Application Development

Full-stack applications, APIs, and platforms — purpose-built from scratch or re-engineered to perform at the level your business demands.

AI-Augmented Engineering

Practical AI integration that solves real problems — workflow automation, intelligent tooling, and development pipelines that multiply engineering output.

Digital Platforms & Experiences

High-end web platforms and digital products built with the craft, performance, and precision that serious organizations expect.

Custom Websites

From corporate sites to complex multi-brand web properties — designed and built from scratch to match your brand, perform at scale, and convert.

Consulting & Strategy

Technical audits, architecture planning, and hands-on advisory for teams that need experienced guidance without the long-term commitment.

Tell Us What You Need

Industries We Serve

Every industry deserves serious engineering.

We work across sectors — from heavily regulated enterprises to ambitious small businesses ready to scale. If you need infrastructure and software that performs, we speak your language.

Legal

Compliance-first platforms, document systems, and secure client portals

Technology

SaaS infrastructure, developer tooling, and scalable backend systems

Automotive

Dealer platforms, inventory systems, and digital customer experiences

Healthcare

HIPAA-compliant applications, patient systems, and data infrastructure

Financial Services

Secure transaction platforms, reporting tools, and regulatory systems

Small Business

Enterprise-grade infrastructure and digital presence — without the enterprise price tag

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Featured Work

Projects that prove it.

A sample of what we've built — every engagement is different, and these represent the range of our work.

Legal + Application

Digital Settlement

Custom claim settlement websites with full back-end integration — streamlining the settlement process from filing through resolution for legal teams and claimants alike.

Web Platform Back-End Legal

Legal + Application

Fidexis Group

Claim settlement website development and back-end integration for Fidexis — another trusted settlement administrator we partner with to deliver seamless claimant experiences.

Web Platform Back-End Legal

Technology

Covalynt

Ongoing development and technical support for Covalynt and their clients — custom engineering, platform work, and hands-on collaboration across a range of initiatives.

Full-Stack Consulting Platform

Legal + Application

Claimscore

Preferred vendor for implementation of the ClaimScore product — trusted to deploy, integrate, and support ClaimScore deployments for the clients and partners who rely on it.

Implementation Integration Preferred Vendor

Much of our work is under NDA. We'd love to share more — but many of our engagements require a signed non-disclosure agreement before we can discuss project details, clients, or outcomes. Get in touch and we'll share what we can.

Our Approach

We operate like a precision instrument, not a factory floor. Small team. Deep expertise. No layers between the people doing the work and the decisions that matter.

Decades of Experience

30+ years of agency and engineering experience across hundreds of projects. We've seen what works, what doesn't, and how to get it right the first time.

AI as a Force Multiplier

We use AI to accelerate delivery and expand what a small team can accomplish — without sacrificing quality or control.

Built for Regulated Industries

We understand compliance, security requirements, and the stakes involved when precision isn't optional.

Leadership

Two builders. One firm.

Graystorm brings together complementary expertise and decades of experience across web development, infrastructure engineering, and digital strategy.

Justin Basch

Co-Founder · Founder, Basch Solutions

Digital strategist and web professional with deep expertise across CMS platforms, project delivery, and client-facing digital solutions. Founder of Basch Solutions (since 2008) — a full-service digital and web agency launched in Rochester, NY and now based in Sarasota, FL, serving clients across industries.

Kevin Resendes

Co-Founder · Founder, EndLayer

Infrastructure engineer and systems architect with decades of hands-on experience designing, building, and scaling production environments. Founder of EndLayer (since 2010) — specializing in hosting, cloud infrastructure, and platform engineering for demanding workloads.

Let's Talk

Let's build something.

Tell us about your project and we'll be in touch.

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A new kind of firm for a new era of engineering.

Every industry deserves serious engineering.

Projects that prove it.

Decades of Experience

AI as a Force Multiplier

Built for Regulated Industries

Two builders. One firm.

Insights & Thinking

Let's build something.

Message sent.